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From: aroid-l-bounces@www.gizmoworks.com
[mailto:aroid-l-bounces@www.gizmoworks.com] On Behalf Of Scott Radford
Sent: Thursday, December 01, 2011 1:36 PM
To: aroid-l@www.gizmoworks.com
Subject: Re: [Aroid-l] Colour picture costs and membership numbers
Hi there I have read the submissions on this topic with interest. There is I
feel a need for the IAS to get more widely known, I know through other
groups I'm with loads of people who are interested in aroids.
The difference with the IAS and these other groups is that the IAS has a
page on facebook, these other groups have just that - a group on facebook.
I'm sure if the IAS set up a group on facebook, a thing I have recomeneded
on the facebook page, then more members would come forward that way. Groups
stay on any members' home page, whereas a submission to the IAS page
newsfeed is quickly pushed down the page by other facebook friend and news
updates.
I hope this could be a way forward to increasing membership
numbers/subscription revenues
Regards
Scott
_____
From: "aroid-l-request@www.gizmoworks.com"
To: aroid-l@www.gizmoworks.com
Sent: Thursday, 1 December 2011, 18:00
Subject: Aroid-L Digest, Vol 89, Issue 1
Send Aroid-L mailing list submissions to
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Today's Topics:
1. Re: Colour Pictures in Aroideana (Tom Croat)
----------------------------------------------------------------------
Message: 1
Date: Wed, 30 Nov 2011 20:00:08 -0600
From: "Tom Croat"
Subject: Re: [Aroid-l] Colour Pictures in Aroideana
To: "Discussion of aroids"
Message-ID:
Albert: We have one more short article for the newsletter, an article by
Geniveive Ferry on the French Botanist Ed. Andre on big anniversary of
his life. He seemed to have described all of the really exciting things
before others found them. We will send it Friday.
Tom
________________________________
From: aroid-l-bounces@www.gizmoworks.com
[mailto:aroid-l-bounces@www.gizmoworks.com] On Behalf Of Albert
Huntington
Sent: Tuesday, November 29, 2011 12:36 PM
To: aroid-l@www.gizmoworks.com
Subject: Re: [Aroid-l] Colour Pictures in Aroideana
Folks,
Sorry for the relative silence from those of us who work on Aroideana
more directly.
I've been traveling the last week, and I rather suspect that Derek is
similarly involved.
I have not had the time to read everyone's comments, but a few
datapoints:
- The IAS has a membership that hovers around 400, and pretty well
always has. A print run that small costs about the same as a print run
of 1000. We pay around $10,000 per year to print and mail our single
edition of Aroideana, using Allen Press. We recently spec'd out a
full-color edition and the quote was nearly twice that amount. We would
be able to do it if we had twice the membership ... but Aroids are a
very niche interest. We had some extra funds in 2010 and included more
color plates ... but we do not yet feel that we can do that every year.
We are also working on the possibility of doing a very special edition
in full color sometime in the next couple years ... more about that when
it comes closer to fruition.
- Yes, there are printers where we could get color cheaper. We stay
with Allen Press because of the service they provide in doing layout,
working with the authors, and handling mailing ... and much of our cost
is in those items, not the actual printing. Certainly a discussion
could be had whether this is worth it, but without a dedicated group of
folks available in a single location ( Miami ) these days, it is
difficult to get the kind of reliable volunteer dedication needed to do
our own mailing, layout and packaging. I consider it a small miracle
that even with the help of Allen Press, we've managed to get the journal
out more or less on time this past decade ... it was much worse before
when we used a different printer and did more stuff by ourselves.
- We've attempted to satisfy the desires for color through the online
newsletter - wherein there are published a lot more pretty pictures of
plants. Many of the same authors ( Peter and Tom, reliably ) will do
both scientific articles for Aroideana and more travelogue-type stuff
for the newsletter. We should have something from both of them in the
December edition, which I am laying out this week.
In short, I think we'd all love to do more color and all love to
publish more frequently, but the small size of the society and a desire
to put out a product on-time and reliably has so far limited our
abilities in this area. I'd be happy to personally answer any questions
off-list; I am apparently having trouble keeping up with Aroid-L on a
regular basis this holiday season.
--Albert
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We
stay
with Allen Press because of the service they provide in doing layout,
working with the authors, and handling mailing ... and much of our cost
is in those items, not the actual printing. Certainly a discussion
could be had whether this is worth it, but without a dedicated group of
folks available in a single location ( Miami
) these days, it is
difficult to get the kind of reliable volunteer dedication needed to do
our own mailing, layout and packaging. I consider it a small miracle
that even with the help of Allen Press, we've managed to get the journal
out more or less on time this past decade ... it was much worse before
when we used a different printer and did more stuff by ourselves.
- We've attempted to satisfy the desires for color through the online
newsletter - wherein there are published a lot more pretty pictures of
plants. Many of the same authors ( Peter and Tom, reliably ) will do
both scientific articles for Aroideana and more travelogue-type stuff
for the newsletter. We should have something from both of them in the
December edition, which I am laying out this week.
In short, I think we'd all love to do more color and all love to
publish more frequently, but the small size of the society and a desire
to put out a product on-time and reliably has so far limited our
abilities in this area. I'd be happy to personally answer any questions
off-list; I am apparently having trouble keeping up with Aroid-L on a
regular basis this holiday season.
--Albert
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