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From:
aroid-l-bounces@www.gizmoworks.com [mailto:aroid-l-bounces@www.gizmoworks.com] On Behalf Of Albert Huntington
Sent: Tuesday, November 29, 2011
12:36 PM
To: aroid-l@www.gizmoworks.com
Subject: Re: [Aroid-l] Colour
Pictures in Aroideana
Folks,
Sorry for the relative silence from those of us who work on Aroideana more
directly.
I've
been traveling the last week, and I rather suspect that Derek is similarly
involved.
I have not had the time to read everyone's comments, but a few datapoints:
- The IAS has a membership that hovers around 400, and pretty well always
has. A print run that small costs about the same as a print run of
1000. We pay around $10,000 per year to print and mail our single edition
of Aroideana, using Allen Press. We recently spec'd out a full-color
edition and the quote was nearly twice that amount. We would be able to
do it if we had twice the membership ... but Aroids are a very niche
interest. We had some extra funds in 2010 and included more color plates
... but we do not yet feel that we can do that every year. We are also working
on the possibility of doing a very special edition in full color sometime in
the next couple years ... more about that when it comes closer to fruition.
- Yes, there are printers where we could get color cheaper. We stay with
Allen Press because of the service they provide in doing layout, working with
the authors, and handling mailing ... and much of our cost is in those items,
not the actual printing. Certainly a discussion could be had whether this
is worth it, but without a dedicated group of folks available in a single
location ( Miami
) these days, it is difficult to get the kind of reliable volunteer dedication
needed to do our own mailing, layout and packaging. I consider it a small
miracle that even with the help of Allen Press, we've managed to get the
journal out more or less on time this past decade ... it was much worse before
when we used a different printer and did more stuff by ourselves.
- We've attempted to satisfy the desires for color through the online
newsletter - wherein there are published a lot more pretty pictures of
plants. Many of the same authors ( Peter and Tom, reliably ) will do both
scientific articles for Aroideana and more travelogue-type stuff for the
newsletter. We should have something from both of them in the December
edition, which I am laying out this week.
In short, I think we'd all love to do more color and all love to publish more
frequently, but the small size of the society and a desire to put out a product
on-time and reliably has so far limited our abilities in this area. I'd
be happy to personally answer any questions off-list; I am apparently having
trouble keeping up with Aroid-L on a regular basis this holiday season.
--Albert
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